Improve Online Visibility of a Global Law Firm in a Competitive Market
When one of the world’s top 50 law firms needed to expand their presence online, they turned to our team Media Group. Our digital marketing experts set to work highlighting the firm’s tremendous breadth of services and global reach.
- Services
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Marketing, Design, Paid Media, Strategy, and UX
- Industry
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Law
SITUATION
Improve Online Visibility of a Global Law Firm in a Competitive Market
When one of the world's top 50 law firms needed to expand their presence online, they turned to our team. Our digital marketing experts set to work highlighting the firm's tremendous breadth of services and global reach.
TASK
Streamline Local Search to Increase Real Estate Owned in Search Results
With 18 offices in key financial centers across the world, over 850 skilled attorneys, and more than 160 years of experience, Winston & Strawn, LLP is truly a global law firm. The firm needed a strategy that helped their company to stand out in search results around the world. Our local SEO experts accepted the challenge, efficiently and effectively leveraging the power of local listings to build a strong local footprint, increase their online real estate, and grow quality organic traffic.
ACTION
Design a Local Database & Strategy to Maintain Accurate Local Listings
The process of streamlining Winston & Strawn's nearly 900 local listings through Google My Business (GMB) began with a discovery phase. Approximately 300 local listings already existed, but the information was often incorrect or inconsistent. After these listings were updated and optimized, we set out to create unique listings for the remaining offices and attorneys. Every listing was crafted to meet local SEO best standards - i.e. optimized names, addresses, phone numbers, business hours, categories, and photos.
With the almost 900 GMB listings updated, verified, and published, our work had only just begun. We were then tasked with creating a process to maintain and regularly update all the listings. Managing the profiles so they stay fresh and relevant allows Winston & Strawn to continuously grow their online visibility. This process also includes refreshing their attorney and office location databases to ensure GMB is updated when an attorney leaves or joins, or when an office opens or closes.
RESULTS
+100% Growth in Monthly Organic Traffic
Winston & Strawn was blown away by the impact of our team's local SEO strategy. Since the initial Google My Business listing launch, Winston & Strawn’s Google-Organic traffic grew exponentially, steadily growing by over 100% each month.
I have learned so much in regard to increasing SEO for our website. They consistently come up with creative ways to leverage our website content and drive traffic to our site. SEO has become one of my favorite projects as a result of our work together. It is constantly evolving and I am confident that they are keep us ahead of the curve.
