Website redesign
Visitphilly.com is the most visited city destination marketing organization website in the United States.
Redesigning VisitPhilly.com was a passion project, because Happy Cog calls Philadelphia home. Happy Cog was thrilled to help the Greater Philadelphia Tourism Marketing Corporation (now known as Visit Philadelphia®) refresh visitors’ perceptions of Philadelphia with a site that delivers a visually engaging design, simplified wayfinding, and a robust publishing solution. Happy Cog’s solution to upending preconceived notions of the city was to craft a stronger holistic portrait of the city featuring GPTMC’s untapped library of photo assets documenting the city in an editorial voice more consistent with a travel magazine.
- Services
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Brand, Design, Development, Strategy, and UX
- Industry
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Arts & Culture
To manage it all and distribute content authorship across the organization, Happy Cog built a publishing platform appropriate to content managers of varied skill levels, while flexible enough to extend and integrate with social platforms and partner organizations. VisitPhilly.com was enthusiastically received. It has been recognized for excellence with 12 awards and seen its yearly traffic and hotel bookings increase by over 30%.
