![](https://happycog.imgix.net/production/content/uploads/m-Hero_Fonts.com_2024-05-07-175129_elyp.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1334&q=80&w=750&s=63365ae4216515050a833b6b14599e73)
![](https://happycog.imgix.net/production/content/uploads/Hero_Fonts.com_2024-05-07-175125_alkp.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1434&q=80&w=3360&s=4db245273b3b8a19a85c5baa5d47c43e)
E-commerce redesign
When Monotype Imaging decided to build the redesign of Fonts.com squarely upon web fonts and an improved online customer experience, they selected Happy Cog as both a partner that fit its design project needs, as well as a member of its core customer audience. Fueled by insights surfaced in user research, Happy Cog designed a variety of charming font selection processes throughout the site, while reimagining a stripped down shopping cart built around a tabular system.
- Industry
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eCommerce and B2B
Foundational within Happy Cog’s extensible design system is a striking hero image designed by a rotating group of typography-loving designers recruited from the greater design community.
While the typeface treatment inspires users, it also provides Fonts.com with a meaningful marketing opportunity to welcome the design community into the site experience itself, establishing the Fonts.com experience within their user audience.