E-commerce redesign
When Monotype Imaging decided to build the redesign of Fonts.com squarely upon web fonts and an improved online customer experience, they selected Happy Cog as both a partner that fit its design project needs, as well as a member of its core customer audience. Fueled by insights surfaced in user research, Happy Cog designed a variety of charming font selection processes throughout the site, while reimagining a stripped down shopping cart built around a tabular system.
- Industry
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eCommerce and B2B
Foundational within Happy Cog’s extensible design system is a striking hero image designed by a rotating group of typography-loving designers recruited from the greater design community.
While the typeface treatment inspires users, it also provides Fonts.com with a meaningful marketing opportunity to welcome the design community into the site experience itself, establishing the Fonts.com experience within their user audience.
