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AI-run campaign dominates competitive online retail market

Leading online eyewear retailer 39DollarGlasses.com has been working with us for years to help their business stand out in a highly specialized market. The rich partnership between our companies has led to a significant boost in their site-wide traffic and online revenue.
Services

Strategy, Analytics, Paid Media, and Marketing: Paid Media, GA4, SEO

Industry

eCommerce and Fashion

Leading online eyewear retailer 39DollarGlasses.com has been working with us for years to help their business stand out in a highly specialized market. The rich partnership between our companies has led to a significant boost in their site-wide traffic and online revenue.

We’ve been able to track new customers throughout the entire funnel and see an attributed ROI that has significant scale
Marc Weinstein
CEO, 39dollarglasses

By the numbers

  • We were able to increase 39DollarGlasses’ online visibility by leveraging CRM data and utilizing the Google Display Network (GDN). This enabled them to increase acquisition in a trackable, scalable manner. Our PPC team used keyword research and identified long-tail modifiers that could be targeted in the online glasses market. These modifiers have accounted for nearly 50% of the increased revenue from organic search, year over year.

  • Since adopting Happy Cog’s PPC strategy, 39DollarGlasses has seen site-wide visits from organic search increase by 116%. They have nearly doubled their reach in all multi-channel sources, including sales and revenue, year over year.

  • We were able to increase 39DollarGlasses’ online visibility by leveraging CRM data and utilizing the Google Display Network (GDN). This enabled them to increase acquisition in a trackable, scalable manner. Our PPC team used keyword research and identified long-tail modifiers that could be targeted in the online glasses market. These modifiers have accounted for nearly 50% of the increased revenue from organic search, year over year.