September 08, 2021

Adweek: Lee Goldberg on Yahoo’s ‘In the Know’

Adweek spoke with Happy Cog Co-Founder and President, Digital Marketing Lee Goldberg to learn how Yahoo’s new “In the Know” title geared toward Gen Z and millennial audiences will impact e-commerce implications of the new vertical.

In the Know, a Yahoo title geared toward Gen Z and millennial audiences, announced the debut of its third section, In the Know Style, a fashion and beauty vertical that will feature original shoppable content. Adweek spoke with Happy Cog Co-Founder and President, Digital Marketing Lee Goldberg to learn the e-commerce implications of this new vertical.