Defining a Digital Brand Via a Modular Design System

Our Responsibilities:

  • User Experience
  • Design System

Awards:

People's Voice Award in the "Best Navigation/ Structure" category for the 15th Annual Webby Awards

Best In Class award in the retail category of the 2010 Interactive Media Awards.

ZAPPOS.COM HIRED HAPPY COG to partner with its tremendous internal UX, design, and development teams to help Zappos.com find its voice. Zappos had the enviable “problem” of expanding at ludicrous speed and outgrowing its digital experience. Zappos’ cheeky voice and fanatical dedication to customer service were missing from the resulting e-commerce experience and were the cornerstones of Happy Cog’s redesign. Happy Cog articulated this graphic design, UX, and copywriting thinking through a modular design system.


We are pretty keen on viewing design as a verb, not a noun here. We never finish designs, we never “redesign,” we evolve. Business needs are always changing, economies change, customer needs change—hence how we tackle these issues need to evolve.”
— Jaimee Newberry,
Former Sr. UX and Product Manager
Zappos.com

The design system now enables the internal Zappos.com team to extend Happy Cog’s design thinking beyond the website into iPad and iPhone applications, television advertisements, direct mail, even the bins you put your shoes in at airport security checkpoints. Long after the project completed, copy and design created by Happy Cog continue to appear throughout Zappos.com’s North American marketing.

We’ve already built great things for:

  • A List Apart
  • ADP
  • Advertising Age
  • AIGA
  • AMC Theatres
  • American College of Physicians
  • Amnesty International USA
  • Ben & Jerry's
  • Black Hills Corporation
  • Black Hills Energy
  • Blogger
  • Books-A-Million
  • Brighter Planet
  • Bubakiki
  • Build-A-Bear Workshops
  • Campus Explorer
  • Canon Business Process Services
  • Carlisle Wide Plank Floors
  • Channel 4 (UK)
  • Cirrus Logic
  • Coldwell Banker
  • Comhaltas
  • Delaware Valley College
  • Dictionary.com
  • Einstein Healthcare Network
  • El Nuevo Día
  • Fetch Softworks
  • Fonts.com
  • Garces Group
  • Georgetown Law School
  • Georgetown University
  • Groupon
  • Harvard Business School
  • Harvard Extension School
  • Harvard University
  • Hersha Hospitality
  • Hershey Entertainment and Resorts
  • Housing Works
  • Kaplan Test Prep
  • Kauai Hindu Monastery
  • Kongregate
  • Krylon
  • Lagunitas Brewing
  • Landmark University
  • Longwood Gardens
  • MICA
  • Moss Rehab
  • Mozilla
  • MTV OMA 2
  • MTV OMA 3
  • National Constitution Center
  • New York Institute of Technology
  • Nintendo of America
  • NRT, LLC
  • Papa John's
  • Philly.com
  • Rush
  • SmartyPig
  • Soccer.com (Sports Endeavors)
  • TEDxPhiladelphia
  • The Amanda Project
  • The Annie E. Casey Foundation
  • The Bill & Melinda Gates Foundation
  • The Center for Teaching Quality
  • The Institute for New Economic Thinking
  • The McGraw Hill Companies
  • The Posse Foundation
  • The University of San Francisco
  • Thomson Reuters
  • United States Holocaust Memorial Museum
  • Visitphilly.com (GPTMC)
  • W.W. Norton & Company
  • Warner Bros. Films
  • Weil, Gotshal & Manges
  • Wordpress
  • Yale School of Management
  • Zappos

Capabilities

We don’t specialize in a specific technology or type of business; we specialize in all of them. Have an idea for a project?

Start Your Project with Happy Cog →

We love to provide:

  • Research
  • User experience design
  • Online business strategy
  • Information architecture
  • Content strategy
  • Graphic design
  • Template (code) development
  • Responsive design & development
  • Mobile development & testing
  • Application development
  • Content management system (CMS) development
  • Hosting

We routinely build great things for:

  • Banking & financial institutions
  • Broadcast & media
  • Universities & educators
  • E-commerce sites
  • Energy & utility companies
  • Film & entertainment
  • Fortune 500 companies
  • Gaming studios
  • Local and federal governments
  • Non-profit organizations
  • Professional service providers
  • Software companies
  • Tourism & travel