Redefining Travel & Tourism Experiences with Results-Driven Design

Our Responsibilities:

  • Graphic Design
  • Interactive Development
  • Research Experience Design
  • Publishing System

Awards:

Two Gold Davey Awards for Outstanding Tourism Website and Oustanding Homepage

Four Communicator Awards, including three “Awards of Excellence” in the “Home Page,” “Structure and Navigation,” and “Visual Appeal” categories

Two W3 awards – a gold award for achievement in the “General Website – Tourism” category and a Silver award for “Web Marketing – Tourism”

Travel Weekly’s Magellan Awards - a Gold Magellan Award in the “Destination Marketing – Website” category

“Non-Profit Standard of Excellence” award from the Web Marketing Association in the “Travel” category

Redesigning VisitPhilly.com was a passion project, because Happy Cog calls Philadelphia home. Happy Cog was thrilled to help the Greater Philadelphia Tourism Marketing Corporation (GPTMC) refresh visitors’ perceptions of Philadelphia with a site that delivers a visually engaging design, simplified wayfinding, and a robust publishing solution. Happy Cog’s solution to upending preconceived notions of the city was to craft a stronger holistic portrait of the city featuring GPTMC’s untapped library of photo assets documenting the city in an editorial voice more consistent with a travel magazine.

Happy Cog tackled the user experience by modeling the trip planning process out step by step, resulting in a sublime balance between a planning tool and a rich category browsing experience, with logical support for taking action when and where it’s most appropriate.

To manage it all and distribute content authorship across the organization, Happy Cog built an publishing platform appropriate to content managers of varied skill levels, while flexible enough to extend and integrate with social platforms and partner organizations. VisitPhilly.com was enthusiastically received. It has been recognized for excellence with 12 awards and seen its yearly traffic and hotel bookings increase by over 30%.

We’ve already built great things for:

  • A List Apart
  • ADP
  • Advertising Age
  • AIGA
  • AMC Theatres
  • American College of Physicians
  • Amnesty International USA
  • Ben & Jerry's
  • Black Hills Corporation
  • Black Hills Energy
  • Blogger
  • Books-A-Million
  • Brighter Planet
  • Bubakiki
  • Build-A-Bear Workshops
  • Campus Explorer
  • Canon Business Process Services
  • Carlisle Wide Plank Floors
  • Channel 4 (UK)
  • Cirrus Logic
  • Coldwell Banker
  • Comhaltas
  • Delaware Valley College
  • Dictionary.com
  • Einstein Healthcare Network
  • El Nuevo Día
  • Fetch Softworks
  • Fonts.com
  • Garces Group
  • Georgetown Law School
  • Georgetown University
  • Groupon
  • Harvard Business School
  • Harvard Extension School
  • Harvard University
  • Hersha Hospitality
  • Hershey Entertainment and Resorts
  • Housing Works
  • Kaplan Test Prep
  • Kauai Hindu Monastery
  • Kongregate
  • Krylon
  • Lagunitas Brewing
  • Landmark University
  • Longwood Gardens
  • MICA
  • Moss Rehab
  • Mozilla
  • MTV OMA 2
  • MTV OMA 3
  • National Constitution Center
  • New York Institute of Technology
  • Nintendo of America
  • NRT, LLC
  • Papa John's
  • Philly.com
  • Rush
  • SmartyPig
  • Soccer.com (Sports Endeavors)
  • TEDxPhiladelphia
  • The Amanda Project
  • The Annie E. Casey Foundation
  • The Bill & Melinda Gates Foundation
  • The Center for Teaching Quality
  • The Institute for New Economic Thinking
  • The McGraw Hill Companies
  • The Posse Foundation
  • The University of San Francisco
  • Thomson Reuters
  • United States Holocaust Memorial Museum
  • Visitphilly.com (GPTMC)
  • W.W. Norton & Company
  • Warner Bros. Films
  • Weil, Gotshal & Manges
  • Wordpress
  • Yale School of Management
  • Zappos

Capabilities

We don’t specialize in a specific technology or type of business; we specialize in all of them. Have an idea for a project?

Start Your Project with Happy Cog →

We love to provide:

  • Research
  • User experience design
  • Online business strategy
  • Information architecture
  • Content strategy
  • Graphic design
  • Template (code) development
  • Responsive design & development
  • Mobile development & testing
  • Application development
  • Content management system (CMS) development
  • Hosting

We routinely build great things for:

  • Banking & financial institutions
  • Broadcast & media
  • Universities & educators
  • E-commerce sites
  • Energy & utility companies
  • Film & entertainment
  • Fortune 500 companies
  • Gaming studios
  • Local and federal governments
  • Non-profit organizations
  • Professional service providers
  • Software companies
  • Tourism & travel