Defining A Design and Content Taxonomy To Support Growth

Our Responsibilities:

  • Experience Design
  • Graphic Design
  • Interactive Development
  • Research

When the Thomson Corporation approached Happy Cog to redesign its corporate website the Happy Cog team spent more than four months working with Thomson to identify, categorize, and prioritize decentralized product records and marketing content. The result was a robust taxonomy—a faceted, adaptable classification system that was applied to descriptions of products and services across Thomson’s many business units. Doing so gave Thomson the ability to easily accommodate organizational growth and change. Happy Cog also created a detailed Content Guide, which offered general rules for content authors, and created templates for product copy that Thomson could use as a foundation upon which to develop all product copy in a singular voice.

Happy Cog’s reputation for being the best in the industry is well deserved. They took a complex site structure and developed an information architecture and design that make it beautifully simple—and semantic to boot. Working with them was a joy, and we recommend them highly.”
— Kelly Franklin,
Director, Web Communications
Thomson Reuters

After the design and development was complete, and not long before the scheduled launch of the newly redesigned, Happy Cog learned of Thomson’s pending acquisition of Reuters.

Thomson again turned to Happy Cog to modify the design and code in order to integrate the new Thomson Reuters brand. Working with brand developer Interbrand and advertising agency Ogilvy, Happy Cog made fast work of a daunting task thanks to a standards-based methodology and accommodating information architecture.

We’ve already built great things for:

  • A List Apart
  • ADP
  • Advertising Age
  • AIGA
  • AMC Theatres
  • American College of Physicians
  • Amnesty International USA
  • Appliance Parts Pros
  • Archstone Apartments
  • Arizona State University
  • BBVA Compass
  • Ben & Jerry's
  • Black Hills Corporation
  • Black Hills Energy
  • Black Pixel
  • Blogger
  • Books-A-Million
  • Brighter Planet
  • BSR
  • Bubakiki
  • Build-A-Bear Workshops
  • Campus Explorer
  • Capgemini
  • Carlisle Wide Plank Floors
  • Cerner Corporation
  • Channel 4 (UK)
  • Climate Central
  • Comhaltas
  • Delaware Valley College
  • Einstein Healthcare Network
  • Fetch Softworks
  • FragranceX
  • Garces Group
  • Georgetown Law School
  • Georgetown University
  • Groupon
  • Harvard Business School
  • Harvard University
  • Housing Works
  • Kaplan Test Prep
  • Kauai Hindu Monastery
  • Kongregate
  • Krylon
  • Landmark University
  • Longwood Gardens
  • Ma.gnolia
  • Marler Clark L.L.P, P.S.
  • MICA
  • Moss Rehab
  • Mozilla
  • MTV OMA 2
  • MTV OMA 3
  • Mun2 (Telemundo)
  • Naked Pizza
  • National Constitution Center
  • Nintendo of America
  • Progressive Waste Solutions
  • Red 5 Sudios
  • Republic of Tea
  • Riot Games
  • Riot Racing
  • SmartyPig
  • (Sports Endeavors)
  • Stanford University
  • Sundance Film Festival
  • TEDxPhiladelphia
  • Tenth Millennium
  • Tethys Bioscience, Inc.
  • The Amanda Project
  • The Annie E. Casey Foundation
  • The Bill & Melinda Gates Foundation
  • The Center for Teaching Quality
  • The Institute for New Economic Thinking
  • The McGraw Hill Companies
  • The Posse Foundation
  • The Today Show
  • The World Wide Web Consortium
  • Thomson Reuters
  • United States Holocaust Memorial Museum
  • (GPTMC)
  • Voting Information Project
  • W.W. Norton & Company
  • Warner Bros. Films
  • Weil, Gotshal & Manges
  • Welton Investment Corporation
  • Wordpress
  • Yale School of Management
  • Zappos


We don’t specialize in a specific technology or type of business; we specialize in all of them. Have an idea for a project?

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We love to provide:

  • Research
  • User experience design
  • Online business strategy
  • Information architecture
  • Content strategy
  • Graphic design
  • Template (code) development
  • Responsive design & development
  • Mobile development & testing
  • Application development
  • Content management system (CMS) development
  • Hosting

We routinely build great things for:

  • Banking & financial institutions
  • Broadcast & media
  • Universities & educators
  • E-commerce sites
  • Energy & utility companies
  • Film & entertainment
  • Fortune 500 companies
  • Gaming studios
  • Local and federal governments
  • Non-profit organizations
  • Professional service providers
  • Software companies
  • Tourism & travel