Defining A Design and Content Taxonomy To Support Growth

Our Responsibilities:

  • Experience Design
  • Graphic Design
  • Interactive Development
  • Research

When the Thomson Corporation approached Happy Cog to redesign its corporate website the Happy Cog team spent more than four months working with Thomson to identify, categorize, and prioritize decentralized product records and marketing content. The result was a robust taxonomy—a faceted, adaptable classification system that was applied to descriptions of products and services across Thomson’s many business units. Doing so gave Thomson the ability to easily accommodate organizational growth and change. Happy Cog also created a detailed Content Guide, which offered general rules for content authors, and created templates for product copy that Thomson could use as a foundation upon which to develop all product copy in a singular voice.

Happy Cog’s reputation for being the best in the industry is well deserved. They took a complex site structure and developed an information architecture and design that make it beautifully simple—and semantic to boot. Working with them was a joy, and we recommend them highly.”
— Kelly Franklin,
Director, Web Communications
Thomson Reuters

After the design and development was complete, and not long before the scheduled launch of the newly redesigned, Happy Cog learned of Thomson’s pending acquisition of Reuters.

Thomson again turned to Happy Cog to modify the design and code in order to integrate the new Thomson Reuters brand. Working with brand developer Interbrand and advertising agency Ogilvy, Happy Cog made fast work of a daunting task thanks to a standards-based methodology and accommodating information architecture.

We’ve already built great things for:

  • A List Apart
  • ADP
  • AMC Theatres
  • American College of Physicians
  • Ameriprise Financial
  • Ben & Jerry's
  • Black Hills Corporation
  • Black Hills Energy
  • Black Pixel
  • Blogger
  • Books-A-Million
  • Bubakiki
  • Build-A-Bear Workshops
  • Campus Explorer
  • Canon Business Process Services
  • Carlisle Wide Plank Floors
  • Channel 4 (UK)
  • Cirrus Logic
  • Coldwell Banker
  • Comhaltas
  • Daily Kos
  • Delaware Valley College
  • Einstein Healthcare Network
  • El Nuevo Día
  • Fetch Softworks
  • Fog Creek Software
  • Garces Group
  • Georgetown Law School
  • Georgetown University
  • Geosign
  • Grist
  • Groupon
  • Harvard Business School
  • Harvard Extension School
  • Harvard University
  • Hersha Hospitality
  • Hershey Entertainment and Resorts
  • Housing Works
  • Kaplan Test Prep
  • Kongregate
  • Krylon
  • Lagunitas Brewing
  • Landmark University
  • Liberty Mutual
  • Longwood Gardens
  • Memorial Sloan Kettering Cancer Center
  • MICA
  • Moss Rehab
  • Motivate
  • Mozilla
  • MTV OMA 2
  • MTV OMA 3
  • National Constitution Center
  • New York Institute of Technology
  • Nintendo of America
  • NRT, LLC
  • Papa John's
  • Rush
  • SmartyPig
  • (Sports Endeavors)
  • TEDxPhiladelphia
  • The Annie E. Casey Foundation
  • The Bill & Melinda Gates Foundation
  • The Center for Teaching Quality
  • The Institute for New Economic Thinking
  • The McGraw Hill Companies
  • The Posse Foundation
  • The University of San Francisco
  • Thomson Reuters
  • Tideway Systems
  • United States Holocaust Memorial Museum
  • (GPTMC)
  • Weil, Gotshal & Manges
  • Yale School of Management
  • Zappos


We don’t specialize in a specific technology or type of business; we specialize in all of them. Have an idea for a project?

Start Your Project with Happy Cog →

We love to provide:

  • Research
  • User experience design
  • Online business strategy
  • Information architecture
  • Content strategy
  • Graphic design
  • Template (code) development
  • Responsive design & development
  • Mobile development & testing
  • Application development
  • Content management system (CMS) development
  • Hosting

We routinely build great things for:

  • Banking & financial institutions
  • Broadcast & media
  • Universities & educators
  • E-commerce sites
  • Energy & utility companies
  • Film & entertainment
  • Fortune 500 companies
  • Gaming studios
  • Local and federal governments
  • Non-profit organizations
  • Professional service providers
  • Software companies
  • Tourism & travel