MTV Artists

By redesigning the userflows in collaboration with the internal Artist product team, we were able to streamline processes, shorten steps, and reduce clicks. Autofilling a Google Map based on locations input by individual users provides a sense of immediacy and personalization. By adding critical wayfinding and directions throughout we were able to reduce support requests. Smart interactions and charming behavioral states deepens engagement. Status messages and updates alert artists to when their content has successfully passed through Viacom’s critical legal and content reviews. Finally, label partners can unlock a deeper level up site support needed to manage the sheer volume of updates they require.

Working in partnership with Viacom’s internal engineering team we plunged into our first Grails application build. Once the initial clickable redesign was live, we cracked open user testing to validate some of our earlier hypotheses. In many cases our UX decisions were supported in data. In cases where optimization was possible, we adjusted some of our design thinking without hacking the core of the experience information architecture. The result is a frictionless, surprisingly brief user interaction that drives return visits by artists refreshing valuable content continuously.