Connecting Educators and Students in a Responsive Experience

Our Responsibilities:

  • Graphic Design
  • Interactive Development
  • Responsive Design
  • Experience Research & Design

McGraw-Hill knows the benefit of staying ahead of the learning curve. A cornerstone of their strategy is the “Connect” product, a digital teaching and learning environment that saves students and instructors time while improving performance. Happy Cog worked with McGraw-Hill’s Connect product team and product subscribers to define a fresh-faced, responsive, user-centered experience that clearly answers the question, “What is Connect?”

The site’s navigation and structure confused users, and content did not speak effectively to primary audiences. Over-use of video, intended as an interactive element, actually reduced the effectiveness of the messaging. Video “hid” content and users couldn’t find the answers they needed.

Our redesign reflects a “show-don't-tell” user experience. Relying on info-graphics and interactive elements, visuals reinforce the strengths of the product and provide users with key insights, further enhanced with customer testimonials.

We’ve already built great things for:

  • A List Apart
  • ADP
  • AMC Theatres
  • American College of Physicians
  • Ameriprise Financial
  • Ben & Jerry's
  • Black Hills Corporation
  • Black Hills Energy
  • Black Pixel
  • Blogger
  • Books-A-Million
  • Bubakiki
  • Build-A-Bear Workshops
  • Campus Explorer
  • Canon Business Process Services
  • Carlisle Wide Plank Floors
  • Channel 4 (UK)
  • Cirrus Logic
  • Coldwell Banker
  • Comhaltas
  • Daily Kos
  • Delaware Valley College
  • Einstein Healthcare Network
  • El Nuevo Día
  • Fetch Softworks
  • Fog Creek Software
  • Fonts.com
  • Garces Group
  • Georgetown Law School
  • Georgetown University
  • Geosign
  • Grist
  • Groupon
  • Harvard Business School
  • Harvard Extension School
  • Harvard University
  • Hersha Hospitality
  • Hershey Entertainment and Resorts
  • Housing Works
  • Kaplan Test Prep
  • Kongregate
  • Krylon
  • Lagunitas Brewing
  • Landmark University
  • Liberty Mutual
  • Longwood Gardens
  • Memorial Sloan Kettering Cancer Center
  • MICA
  • Moss Rehab
  • Motivate
  • Mozilla
  • MTV OMA 2
  • MTV OMA 3
  • National Constitution Center
  • New York Institute of Technology
  • Nintendo of America
  • NRT, LLC
  • Papa John's
  • Philly.com
  • Rush
  • SmartyPig
  • Soccer.com (Sports Endeavors)
  • TEDxPhiladelphia
  • The Annie E. Casey Foundation
  • The Bill & Melinda Gates Foundation
  • The Center for Teaching Quality
  • The Institute for New Economic Thinking
  • The McGraw Hill Companies
  • The Posse Foundation
  • The University of San Francisco
  • Thomson Reuters
  • Tideway Systems
  • United States Holocaust Memorial Museum
  • Visitphilly.com (GPTMC)
  • Weil, Gotshal & Manges
  • Yale School of Management
  • Zappos

Capabilities

We don’t specialize in a specific technology or type of business; we specialize in all of them. Have an idea for a project?

Start Your Project with Happy Cog →

We love to provide:

  • Research
  • User experience design
  • Online business strategy
  • Information architecture
  • Content strategy
  • Graphic design
  • Template (code) development
  • Responsive design & development
  • Mobile development & testing
  • Application development
  • Content management system (CMS) development
  • Hosting

We routinely build great things for:

  • Banking & financial institutions
  • Broadcast & media
  • Universities & educators
  • E-commerce sites
  • Energy & utility companies
  • Film & entertainment
  • Fortune 500 companies
  • Gaming studios
  • Local and federal governments
  • Non-profit organizations
  • Professional service providers
  • Software companies
  • Tourism & travel