This Cambridge-based ivy league university needs little introduction. Known for being one of the most prestigious network of schools worldwide, Harvard’s .edu site had the luxury of setting its sights far beyond its reputation for excellence—and instead the site could focus on its customer service: welcoming a broad audience to the school and efficiently guiding them to the information they need.
Happy Cog distilled Harvard’s existing wealth of content into a hub accelerating users off of the homepage as quickly as possible, into the department, school, or giving opportunity needed. As a result, traffic off the homepage increased by over 100% after the redesign, a critical business case and requirement the Harvard team to used in expanding their reach into Admissions and other outposts in the Harvard experience.