Defining E-commerce Experiences for Painless Purchasing

Our Responsibilities:

  • Graphic Design
  • Information Architecture
  • User Interface Design
  • CSS/XHTML Template
  • Development
  • Javascript Development
  • Ajax Integration

Books-A-Million considers its website the largest store in its chain, so Happy Cog was charged with ensuring the flagship represented the company as a customer-focused, forward-thinking expert. Happy Cog’s engagement began with a comprehensive audit of the detailed flow documentation that Books-A-Million had painstakingly and diligently assembled. After Happy Cog validated and augmented those pathways, exciting visual approaches to surfacing recommendations, related content, and social sharing were implemented alongside an omnipresent shopping cart.

Books-A-Million recognized and advocated the need to prioritize a pervasive cart experience.

Through the redesigned cart, users are capable of viewing the contents of their cart real-time as well as empowered to begin the checkout process, all without leaving the page.

We’ve already built great things for:

  • A List Apart
  • ADP
  • Advertising Age
  • AIGA
  • AMC Theatres
  • American College of Physicians
  • Amnesty International USA
  • Ben & Jerry's
  • Black Hills Corporation
  • Black Hills Energy
  • Blogger
  • Books-A-Million
  • Brighter Planet
  • Bubakiki
  • Build-A-Bear Workshops
  • Campus Explorer
  • Canon Business Process Services
  • Carlisle Wide Plank Floors
  • Channel 4 (UK)
  • Cirrus Logic
  • Coldwell Banker
  • Comhaltas
  • Delaware Valley College
  • Dictionary.com
  • Einstein Healthcare Network
  • El Nuevo Día
  • Fetch Softworks
  • Fonts.com
  • Garces Group
  • Georgetown Law School
  • Georgetown University
  • Groupon
  • Harvard Business School
  • Harvard Extension School
  • Harvard University
  • Hersha Hospitality
  • Hershey Entertainment and Resorts
  • Housing Works
  • Kaplan Test Prep
  • Kauai Hindu Monastery
  • Kongregate
  • Krylon
  • Lagunitas Brewing
  • Landmark University
  • Longwood Gardens
  • MICA
  • Moss Rehab
  • Mozilla
  • MTV OMA 2
  • MTV OMA 3
  • National Constitution Center
  • New York Institute of Technology
  • Nintendo of America
  • NRT, LLC
  • Papa John's
  • Philly.com
  • Rush
  • SmartyPig
  • Soccer.com (Sports Endeavors)
  • TEDxPhiladelphia
  • The Amanda Project
  • The Annie E. Casey Foundation
  • The Bill & Melinda Gates Foundation
  • The Center for Teaching Quality
  • The Institute for New Economic Thinking
  • The McGraw Hill Companies
  • The Posse Foundation
  • The University of San Francisco
  • Thomson Reuters
  • United States Holocaust Memorial Museum
  • Visitphilly.com (GPTMC)
  • W.W. Norton & Company
  • Warner Bros. Films
  • Weil, Gotshal & Manges
  • Wordpress
  • Yale School of Management
  • Zappos

Capabilities

We don’t specialize in a specific technology or type of business; we specialize in all of them. Have an idea for a project?

Start Your Project with Happy Cog →

We love to provide:

  • Research
  • User experience design
  • Online business strategy
  • Information architecture
  • Content strategy
  • Graphic design
  • Template (code) development
  • Responsive design & development
  • Mobile development & testing
  • Application development
  • Content management system (CMS) development
  • Hosting

We routinely build great things for:

  • Banking & financial institutions
  • Broadcast & media
  • Universities & educators
  • E-commerce sites
  • Energy & utility companies
  • Film & entertainment
  • Fortune 500 companies
  • Gaming studios
  • Local and federal governments
  • Non-profit organizations
  • Professional service providers
  • Software companies
  • Tourism & travel