Empowering Energy Customers With Responsive Design

Our Responsibilities:

  • User Experience
  • Design System
  • Experience Design
  • Information Architecture
  • User Interface Design
  • CSS/XHTML Template
  • Development
  • Javascript Development
  • Ajax Integration
  • Interactive Development
  • Responsive Design
  • Drupal Implementation
  • Research
  • Content Strategy


Graphic Design USA, 2013 American Web Design Award

At a time when consumer awareness of energy conservation and environmental safety is at an all time high, Black Hills Corporation provides exceptional services to both customers and investors striving for responsible and safe energy distribution.

Philosophically the web experience needed to include customers and investors in Black Hills Corporation’s passion for energy. Functionally, users need to easily pay their bills, review account information, and discover ways to conserve and reduce the cost of energy. Happy Cog was tapped to redesign and implement a total of four websites: Black Hills Corporation and three utility providers: Black Hills Power, Black Hills Energy, and Cheyenne Light, Fuel, and Power.

On the back end of the experience one CMS had to harness a massive amount of content, serving multiple websites whose content was altered incrementally due to geographic location and industry regulations. Almost as important as how you receive power, was the consideration of where you receive power.

Design in Context

Utility providers Black Hills Power, Black Hills Energy, and Cheyenne Light, Fuel, and Power are spread throughout the midwest. In a power outage or other emergency, Black Hills' utility providers must communicate quickly with their customers. The incorporation of location awareness technology is crucial auto-populating a customer’s location and providing them with important information and alerts. Location awareness is also a cornerstone to how Happy Cog provided content relevant to customers served by different utilities

Additionally research showed that a large population of rural customers utilize mobile devices. Employing a thoroughly Responsive Design approach ensures Black Hills remains device agnostic and accessible, which can be crucial when bad weather strikes and affects power service.

Over the past two years, Happy Cog has worked with Black Hills Power on the responsive redesign of four web properties. The team there has been an exceptional partner.”
—Max Carlson
Program Manager, Digital Media

A True Collaboration

Happy Cog had the pleasure of partnering with a skilled and knowledgeable client team. When possible we worked as a mixed unit within the constraints of the CMS and BHC's infrastructure. At every opportunity we worked directly with the team that understood Black Hills' various offerings best, the internal client team.

We’ve already built great things for:

  • A List Apart
  • ADP
  • AMC Theatres
  • American College of Physicians
  • Ameriprise Financial
  • Ben & Jerry's
  • Black Hills Corporation
  • Black Hills Energy
  • Black Pixel
  • Blogger
  • Books-A-Million
  • Bubakiki
  • Build-A-Bear Workshops
  • Campus Explorer
  • Canon Business Process Services
  • Carlisle Wide Plank Floors
  • Channel 4 (UK)
  • Cirrus Logic
  • Coldwell Banker
  • Comhaltas
  • Daily Kos
  • Delaware Valley College
  • Einstein Healthcare Network
  • El Nuevo Día
  • Fetch Softworks
  • Fog Creek Software
  • Fonts.com
  • Garces Group
  • Georgetown Law School
  • Georgetown University
  • Geosign
  • Grist
  • Groupon
  • Harvard Business School
  • Harvard Extension School
  • Harvard University
  • Hersha Hospitality
  • Hershey Entertainment and Resorts
  • Housing Works
  • Kaplan Test Prep
  • Kongregate
  • Krylon
  • Lagunitas Brewing
  • Landmark University
  • Liberty Mutual
  • Longwood Gardens
  • Memorial Sloan Kettering Cancer Center
  • MICA
  • Moss Rehab
  • Motivate
  • Mozilla
  • MTV OMA 2
  • MTV OMA 3
  • National Constitution Center
  • New York Institute of Technology
  • Nintendo of America
  • NRT, LLC
  • Papa John's
  • Philly.com
  • Rush
  • SmartyPig
  • Soccer.com (Sports Endeavors)
  • TEDxPhiladelphia
  • The Annie E. Casey Foundation
  • The Bill & Melinda Gates Foundation
  • The Center for Teaching Quality
  • The Institute for New Economic Thinking
  • The McGraw Hill Companies
  • The Posse Foundation
  • The University of San Francisco
  • Thomson Reuters
  • Tideway Systems
  • United States Holocaust Memorial Museum
  • Visitphilly.com (GPTMC)
  • Weil, Gotshal & Manges
  • Yale School of Management
  • Zappos


We don’t specialize in a specific technology or type of business; we specialize in all of them. Have an idea for a project?

Start Your Project with Happy Cog →

We love to provide:

  • Research
  • User experience design
  • Online business strategy
  • Information architecture
  • Content strategy
  • Graphic design
  • Template (code) development
  • Responsive design & development
  • Mobile development & testing
  • Application development
  • Content management system (CMS) development
  • Hosting

We routinely build great things for:

  • Banking & financial institutions
  • Broadcast & media
  • Universities & educators
  • E-commerce sites
  • Energy & utility companies
  • Film & entertainment
  • Fortune 500 companies
  • Gaming studios
  • Local and federal governments
  • Non-profit organizations
  • Professional service providers
  • Software companies
  • Tourism & travel