Bringing Clarity in User-Experience By Focusing on Customers

Our Responsibilities:

  • Experience Design
  • Graphic Design

BBVA Compass realized that as online financial services catered more effectively and directly to larger audiences, its site had grown into a link farm attempting to meet every user need at every possible turn. While most banks suffered from the same broad approach, BBVA Compass wanted to lead the industry in streamlining choices mapped to user needs and providing best-in-class online service. Happy Cog gladly answered this challenge and worked closely with BBVA Compass’ team to daringly rearchitect its online service offerings and infuse the experience with a more contemporary content strategy and creative direction.

In addition to artfully navigating user needs, Happy Cog was charged with negotiating an ecosystem of competing internal stakeholders all hoping that their product or department would receive the highest priority within the redesigned experience.

By building consensus around the primacy of user needs over organizational structure, Happy Cog was able to craft an experience that surfaces BBVA Compass’ wide variety of product offerings when needed, rather than all at one time.

We’ve already built great things for:

  • A List Apart
  • ADP
  • Advertising Age
  • AIGA
  • AMC Theatres
  • American College of Physicians
  • Amnesty International USA
  • Appliance Parts Pros
  • Archstone Apartments
  • Arizona State University
  • BBVA Compass
  • Ben & Jerry's
  • Black Hills Corporation
  • Black Hills Energy
  • Black Pixel
  • Blogger
  • Books-A-Million
  • Brighter Planet
  • BSR
  • Bubakiki
  • Build-A-Bear Workshops
  • Capgemini
  • Carlisle Wide Plank Floors
  • Cerner Corporation
  • Change.org
  • Channel 4 (UK)
  • Climate Central
  • Comhaltas
  • Delaware Valley College
  • Dictionary.com
  • Einstein Healthcare Network
  • Fetch Softworks
  • Fonts.com
  • FragranceX
  • Garces Group
  • Georgetown Law School
  • Georgetown University
  • Groupon
  • Harvard Business School
  • Harvard University
  • Hershahotels.com
  • Housing Works
  • Kaplan Test Prep
  • Kauai Hindu Monastery
  • Kongregate
  • Krylon
  • Landmark University
  • Longwood Gardens
  • Ma.gnolia
  • Marler Clark L.L.P, P.S.
  • MICA
  • Michigan State University
  • Moss Rehab
  • Mozilla
  • MTV OMA 2
  • MTV OMA 3
  • Mun2 (Telemundo)
  • Naked Pizza
  • National Constitution Center
  • Nintendo of America
  • Progressive Waste Solutions
  • Red 5 Sudios
  • Republic of Tea
  • Riot Games
  • Riot Racing
  • SmartyPig
  • Stanford University
  • Sundance Film Festival
  • Tenth Millennium
  • Tethys Bioscience, Inc.
  • The Amanda Project
  • The Annie E. Casey Foundation
  • The Bill & Melinda Gates Foundation
  • The Center for Teaching Quality
  • The McGraw Hill Companies
  • The Posse Foundation
  • The Today Show
  • The World Wide Web Consortium
  • Thomson Reuters
  • United States Holocaust Memorial Museum
  • Visitphilly.com (GPTMC)
  • Voting Information Project
  • W.W. Norton & Company
  • Warner Bros. Films
  • Weil, Gotshal & Manges
  • Welton Investment Corporation
  • Wordpress
  • Yale School of Management
  • Zappos

Capabilities

We don’t specialize in a specific technology or type of business; we specialize in all of them. Have an idea for a project?

Start Your Project with Happy Cog →

We love to provide:

  • Research
  • User experience design
  • Online business strategy
  • Information architecture
  • Content strategy
  • Graphic design
  • Template (code) development
  • Responsive design & development
  • Mobile development & testing
  • Application development
  • Content management system (CMS) development
  • Hosting

We routinely build great things for:

  • Banking & financial institutions
  • Broadcast & media
  • Universities & educators
  • E-commerce sites
  • Energy & utility companies
  • Film & entertainment
  • Fortune 500 companies
  • Gaming studios
  • Local and federal governments
  • Non-profit organizations
  • Professional service providers
  • Software companies
  • Tourism & travel

Contact

Got a fantastic design challenge for us? Can our partnership change the way you do business on the web? Want us to speak at a conference? Get in touch.