Visitphilly.com is the most visited city destination marketing organization website in the United States.
Redesigning VisitPhilly.com was a passion project, because Happy Cog calls Philadelphia home. Happy Cog was thrilled to help the Greater Philadelphia Tourism Marketing Corporation (now known as Visit Philadelphia®) refresh visitors’ perceptions of Philadelphia with a site that delivers a visually engaging design, simplified wayfinding, and a robust publishing solution. Happy Cog’s solution to upending preconceived notions of the city was to craft a stronger holistic portrait of the city featuring GPTMC’s untapped library of photo assets documenting the city in an editorial voice more consistent with a travel magazine.
Happy Cog tackled the user experience by modeling the trip planning process out step by step, resulting in a sublime balance between a planning tool and a rich category browsing experience, with logical support for taking action when and where it’s most appropriate.
