As one of the top art and design schools in the world, Maryland Institute College of Art (MICA) demanded bold thinking and exceptional execution of the redesign of its website. After studying the campus, the artists it empowered, and the then-recent rebranding by Abbot Miller of Pentagram, Happy Cog designed a site that presented the most powerful evidence of MICA’s impact: the artwork of its students.
Three flavors, driven entirely by artwork
Front and center in the home page, MICA’s student artwork isn’t merely the most important element in the visual space; it actually works to define the site experience, by shifting the color palette as a visitor browses from one work to the next.
