Beware the trendy pitch.
When an agency would rather tell you about their industry than learn about yours, run the other way. Your digital partner’s mastery of web technology should be automatic, not a selling point. Beware the trendy pitch. Piling on every slick trick in the book doesn’t help you connect with your audience; it erects unnecessary barriers. Following web trends doesn’t make you cutting-edge; it dates you.
Trends don’t last. Meaningful engagement with your audience does.
We’re Happy Cog: a boutique digital design studio known throughout the world for helping clients cut through the clutter instead of just creating more of it. For nearly twenty years, we’ve crafted compellingly designed, elegantly engineered experiences that never, for one moment, lose sight of the person who uses them.
And while technology is now moving fast enough to daunt the staunchest web veteran, the fundamentals haven’t changed a whit since we created our first website in the days of Netscape 1.1. Details make all the difference. Strategy is key. When all the bells and whistles have gone to bed, we’re a service business. Knowing your organization is as vital to us as knowing your audience is to you.
The story has never changed: usable content and meaningful design.
Our focus on human-to-human experiences doesn’t mean we’re afraid of technology. Hell, we love technology. We’re the studio that pioneered accessible, semantic markup to make your content easy for search engines to find, and keep it readily available to everyone, regardless of disability, browser or device. We taught the industry to design with open web standards instead of proprietary technologies and temporary hacks.
There’s no digital technology challenge we haven’t tackled, no advanced technique we haven’t shared with our peers throughout the industry via our publications and events. We just never let it get in the way of your message.
At Happy Cog, we live for usable content and meaningful design. And we love clients whose projects and missions inspire us to our greatest feats of design. Design that is sometimes in your face, sometimes practically invisible, but always exactly what your audience needs to fully engage with you.
Don’t be shy.
Talk to someone who knows Happy Cog. This is a referral business, and we’re confident you’ll hear good things about us. Read some of the things we write about. Then talk to us. Before you choose your next agency or finalize the details of your next project, you owe it to yourself to get to know us.